Customer Relationship Management (CRM)

A comprehensive system for overseeing a company’s operations, clients, and processes. It encompasses multiple sections for managing client profiles, documents, and various service modules.

Operator access and permissions are managed through role combinations with predefined object-based permissions.


Product Benefits

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Key Features

Administrative users’ management

The available administrative users’ management functionalities include:

  • CRM operator creation
  • CRM operator profile view and edit
  • CRM operator profile (soft) delete
  • CRM operator role creation
  • Assigning role to a CRM operator
  • Resetting operator’s password

Client enrollment and profiling

System supports two types of clients: Individual and Corporate entities.

Client profile information and characteristics are compliant with the EU legislation and differentiated by client type.

Client details information is stored in a dedicated client database.




Client related functionalities include:

  • Client profile creation;
  • Clients profile edit;
  • Client status management (including verifi  cation, activation, blocking, etc.), profile editing and (soft) deletion
  • Client risk profiling and risk profile editing

Users profiling and permissions

Client users are Individuals (physical persons) associated with a client. For individual clients there is an overlap between the client and the client user. For corporate clients one or more client users must be created. Initially, for each such client a user is created as a company representative (Master User). Master user is the one using and granting client’s rights. Client users related functionalities include:
  • Client user profile creation
  • Client user profile edit;
  • Client user status management (including verification, activation, blocking, etc..), profile editing and (soft) deletion
  • Client user permission management – assignment of permissions to a user with respect to web and desktop applications (client portal, order entry system, market data feeds etc..) used by the client.

Documents administration and storage

All documents provided by the client in an electronic form are stored in the CRM database. Documents can be presented by different means and either uploaded by a CRM operator during the administrative client enrollment or uploaded by the client during the process of online enroll (see Client online self-enroll).

Client documents-related functionalities include:

  • Document upload to client/user profile;
  • Document view/review;
  • Document profile (type, sub-type, visibility to client etc..) edit;
  • Document status management (verification, rejection);
  • Document download.

Accounts setup and management

There are two types of accounts maintained by the CRM: cash accounts and trading accounts. Cash accounts are used for cash operations. Trading accounts are used for booking and recording trades and trade-related cash adjustments. Cash and trading accounts are created interconnectedly. Multiple trading accounts can be related to one cash account.

Client accounts are created in the CRM or can be requested by clients via the client portal application (see Client Portal). All accounts after being activated in the CRM are simultaneously and automatically created in the Middle office system (see Middle office”).

Account related functionalities include:

  • Account creation and profile characteristic definition
  • Account details view and edit
  • Account status management – (active; withdrawal rejected; blocked; block order entry; block short sales; closed, etc..)
  • Account balances and current positions monitoring
  • Account trading fee assignment and management

Cash transactions management

Clients’ cash operations are registered in the CRM system. Types of client cash operations available are deposits, withdrawals, or internal transfers between client accounts. All transfers are triggered either by Client (via client Portal) or CRM Operator (via CRM) and recorded in the middle-office system (see Middle office”).

All account balances are calculated and maintained in the middle-office, post-trade reporting system.

 

 

Client cash transaction related functionalities include:

  • View all payments and payment details per account
  • Create administratively new deposits, internal transfers, or withdrawals on behalf of the client
  • Create adjustment(s)*
  • Add bank account(s) information to a client profile
  • View client bank account information
  • Edit and (soft) delete bank account(s) from client’s profile

* Various one-time or recurring fees and taxes that can be applied to one or multiple accounts

Market data subscription management

Market data is provided as a service by the Market data feed solution (see “Normalized market data feeds”) or external market data vendor. The assignment, usage, accessibility, pricing, and distributed feed characteristics are managed by dedicated functionalities.

Market data products definition and management functionalities

  • market data feed definition;
  • market data feeds bundle definition;
  • access to market data feed(s) and market data feed bundle(s) data
  • market data feed(s) and market data feed bundle(s) data edit
  • market data feeds and bundles removal

Market data usage by user functionalities

  • view market data feeds and bundles assigned to client user(s)
  • assign and edit market data feeds and bundles to client user(s)

Market data reporting functionalities

  • definition of the stock exchanges that the market data feed belongs to
  • definition of the trading web and desktop applications, eligible to receive market data and provide it to client users
  • market data feed usage report definition and creation (using exchange templates and requirements)
  • access to market data usage report(s) (internal report)
  • event history of market data feeds and bundles assignment

Market data internal usage functionalities

  • definition and edit of the internal (backend) services, eligible to use market data (incl. specific market data feed)

Messaging & communications

Messaging functionalities allow the definition of messages according to specific situations, events or changes in object characteristics. Messages can be distributed via various channels to different recipient software either automatically or by a CRM Operator. Messages can be sent to individual recipients or lists of recipients with specific characteristics.

Messaging functionalities include:

  • Message template creation and approval
  • Message email template creation and approval
  • Email and message template status management
  • Creating single addressee messages
  • Creating multiple addressee messages

Financial instruments management

A dedicated module in the CRM allows the creation and management of financial instruments profiles (incl. shares, bonds, structured products and mutual funds) to be used in the Structured products & private placement solution (see Structured products & private placement solution”) . Investment product functionalities include:
  • Product creation and detailed characteristics definition;
  • Access to a product profile and profile editing;
  • Product status and visibility (in a dedicated client frontend) management;
  • Product related documents upload, download and removal;
  • Prices upload and management;
 

Orders and execution management

Orders Section is a dedicated module that allows operators to receive and manage client orders for buying and selling different types of instruments in the Structured products & private placement solution (see Structured products & private placement solution”). Orders are visualized in table with multiple filtering options. Each order is presented with detailed information and multiple statuses that can ensure different flows of client orders handling.

Audit trail

The audit log functionality registers all actions, updates and inputs made in the CRM or the system connected to it, made either by administrative operators or client users. Each log includes information for the action origination application, the object type and ID, type of the operation, date and time etc.

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